Law Practice Resources

Law Firm Marketing Ignorance Rampant With Attorneys

Law Firm Marketing Ignorance Rampant With Attorneys

Solo and small firm attorneys are the most ignorant. Darwin's rule of survival of the fittest will cull the litter in a brutal fashion if this ignorance continues. Is there a solution?

Law firm marketing needs to be the first thing on every attorney's mind if they are interested in avoiding bar complaints, legal malpractice, working longer and living a life of professional poverty. Many attorneys have sort of "tunnel vision" when it comes to marketing. This "tunnel vision" about marketing in law practice management also makes them vulnerable to being "ripped off" by vendors who prey on their ignorance and results in bad outcomes for their clients according to Henry Harlow, an attorney marketing coach. Harlow says "Among the biggest waste of money promoted by vendors selling to lawyers is delivered by website-building vendors in general and law firm marketing search engine optimization (SEO) firms in particular. It does not stop there either. Online legal directory sites, TV, radio, print and yellow page salesmen capitalize on the 'marketing challenged' attorney as well."

Esquire Innovations Releases iScrub Version 5.0

Esquire Innovations Releases iScrub Version 5.0

iScrub 5.0 for metadata management released. Metadata management tool to address electronic discovery and law firm security concerns.

Temecula, CA (PRWEB) March 27, 2008 -- Esquire Innovations, Inc., a leading provider of Microsoft Office integration software services and applications for the legal market, today announced the release of iScrub version 5.0, the latest upgrade of its metadata removal and management utility for Microsoft Office (Word, Excel & PowerPoint) and PDF files.

iScrub v5.0, an enterprise-wide application for metadata removal and metadata management in law firms, uses sophisticated technologies to remove visible metadata and clean the hidden or difficult to reach file elements. It also provides a centralized administration feature that allows firms to establish, protect and control the metadata removal settings. Version 5 integrates with MS Office 2007. Based on Office 2007 XML document structure, iScrub has the ability to examine, protect, mine, and manage metadata in much more thorough fashion.