Law Practice Resources

Skipping the Party to Pay It Forward

MD Law Firm Implements $30k Philanthropy Program to Celebrate its 30th Anniversary.

Stein, Sperling, Bennett, De Jong, Driscoll & Greenfeig, P.C., one of suburban Maryland's largest full service law firms, today announced that it is celebrating its 30th year by giving $30,000 back to the community rather than spending it on the typical anniversary party. With greater aspirations than its traditional holiday charitable giving program, Stein Sperling designed a year-long philanthropic initiative to provide financial support to deserving charities within the Metropolitan Washington, D.C. area. Approaching its actual anniversary in October 2008, the Firm’s “30 for 30 Program” has finalized the first phase of direct gift projects largely focused on serving children in need.

Law Firm Marketing Ignorance Rampant With Attorneys

Law Firm Marketing Ignorance Rampant With Attorneys

Solo and small firm attorneys are the most ignorant. Darwin's rule of survival of the fittest will cull the litter in a brutal fashion if this ignorance continues. Is there a solution?

Law firm marketing needs to be the first thing on every attorney's mind if they are interested in avoiding bar complaints, legal malpractice, working longer and living a life of professional poverty. Many attorneys have sort of "tunnel vision" when it comes to marketing. This "tunnel vision" about marketing in law practice management also makes them vulnerable to being "ripped off" by vendors who prey on their ignorance and results in bad outcomes for their clients according to Henry Harlow, an attorney marketing coach. Harlow says "Among the biggest waste of money promoted by vendors selling to lawyers is delivered by website-building vendors in general and law firm marketing search engine optimization (SEO) firms in particular. It does not stop there either. Online legal directory sites, TV, radio, print and yellow page salesmen capitalize on the 'marketing challenged' attorney as well."

Legal Expert Connection Projects Top 10 Law Firm Practice Areas of Media Interest in 2008

Legal Expert Connections Projects Top 10 Law Firm Practice Areas of Media Interest in 2008

The top 10 law firm practice areas of interest to the media, based on current news events, are projected to be real estate, government, intellectual property, international, privacy, immigration, trusts & estates, environment, employment and health care. Attorneys and legal marketers are advised to plan their 2008 communications strategy accordingly, notes law firm marketing consultant Margaret Grisdela.